Learn more about semi-structured interviews.
This allows for a balance between the structure of standardized questions, while allowing the interviewee to take the interview beyond the discussion guide. Semi-structured interviews are when the interviewer prepares a research discussion guide ahead of time to guide the conversation, but allows flexibility in the interview to go off-script. You should select a qualitative methodology that is best suited for answering your research questions. There are more methodologies than what I’ve listed here, but here are some examples. There are many methods of qualitative data collection methods, and each have their own unique advantages and disadvantages. Analysis deals with words, meaning, and interpretation. Qualitative research is research that utilizes non-numerical from methods such as observations, in depth interviews, or focus groups, or by analyzing content such as documents, or records.
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